Social media can be a powerful way to increase the reach, profile and impact of your research. But how do you grow your online community, create engaging content and manage your social media activity without it taking over your working day? This practical session explores how researchers can use social media strategically, effectively and efficiently to connect with audiences and share their work.
What You Will Learn
Following the session, participants will be able to:
- Plan effective social media content and activity to minimise the time required.
- Increase their reach, following and interactions by creating engaging, shareable content.
- Develop platform-specific approaches for LinkedIn, Bluesky, Instagram, Facebook and TikTok.
Training Objectives
The aim of the training is to help participants:
- Develop and improve transferable professional skills, particularly in digital communication and networking.
- Understand how social media can contribute to research visibility, professional networking and impact.
- Develop a strategic and manageable approach to social media that supports their professional goals.
Agenda
- Welcome
- The opportunities and challenges of social media for researchers
- Understanding platforms and their audiences
- Taking a strategic approach to social media
- Creating engaging and shareable content
- Planning content and managing your time
- Close
About the Expert Speaker
